5 Things You Should Know About Ecommerce Web Development

There are 5 things you should know.

In any project, there are many aspects to consider, from design to performance. A website with creativity and technical excellence can change your business website design company. These are the top 5 things to know about the project we have worked on.

1. Product Catalogue

Product catalogues begin in a spreadsheet and unless you have the required information readily available on-hand, it’s a big project to get prepared for. Depending on how large or complex your product range is and how much information you will need to gather, a dedicated resource is best to ensure as much detail as possible is documented for each product Information to consider

  • It should be unique and meaningful.
  • A detailed description will help the customer.
  • Material
  • Dimensions and weight
  • Colours
  • Special characteristics

How the product categories are structured should be considered. Group common products together if necessary. The goal is to make it easy for customers to find what they are looking for, otherwise they will leave the website and try a competitor.

Cross-selling and up-selling techniques will benefit from any of the products in the product catalogue. The customers also bought section is a common strategy for doing this.

The process can drag on without focused attention to the preparation of the product data.

2. Product Photography

It’s important that images are high quality. The best way to sell anything is to get it into someones hands, but as you can’t do that online, the next best way is to help them see the product with high quality images.

Investing in professional photography and graphic design is worthwhile. Product and application images are ideal. An online clothing store should show the t-shirt on its own and a model wearing it, as this helps the customer to visualize wearing it.

The website’s performance is one aspect to consider. Large images can slow down your website. If a customer has to wait too long for a page to load, they may leave. An experienced web developer will make sure the images and video on websites are in the right order so that they load quickly.

3. Shipping + Delivery Strategy

Calculating shipping and delivery costs can be very difficult because of different weights, dimensions and locations. There are different shipping methods that have different price points. Keeping it simple is the best advice that we can give. Flat rate delivery acknowledges that some orders will result in a loss. A matrix of rates can be calculated on a scale. The price on application can be very costly in remote areas.

It is very easy for customers to compare prices online when you are competing with other countries. We recommend that you conduct a price and shipping analysis when making a decision.

4. Payment Processing

Every business needs a merchant account to accept payments. It is important to discuss the options with your bank well in advance of the event.

If you apply for a merchant account with the same bank as your personal account, you will have a better chance of being approved.

It is a must have payment method that requires its own approval process.

Adding a payment gateway that approves credit card transactions and captures funds for your website is more than enough. Your website developer can help you understand the choices.

5. Marketing

The website is just the beginning. There is a misconception that if you build it, visitors will come, but there is a lot more involved in attracting visitors to your website. Online presence is created to gain traffic, leads, and sales.

There are many ways to get people to come to your website.

Email marketing is still an effective method of engaging your customers and can help bring new visitors and set you apart.

We hope you gained an advantage by understanding the 5 areas before you start planning. The Redfox team has created many award-winning websites for ambitious businesses if you are about to begin planning a project. Contact us to find out how we can help you.

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